LESSON 6.3: MANAGEMENT OF ONLINE CONVERSATIONS AND CORPORATE REPUTATION
INTRODUCTION TO THE LESSON
This lesson presents strategies to build the web reputation of your company and effectively manage online conversations.
WHAT YOU WILL LEARN IN THIS LESSON
At the end of the lesson you will be able to know the tools to be adopted for building the web reputation of your company and the strategies to effectively manage online conversations with particular attention to critical ones.
OPEN IN MOODLE
SUMMARY
In this unit we have seen how to build a web reputation and how to manage online conversations with customers.